Sugar frenzy. Bread and cereal pandemonium. Crisp attack. Yip … junk food cravings.
We’re all susceptible to them, and heck we’ve all given in to them. One minute you’re fine, and the next your raiding the cupboard with a serious case of the munchies.
And isn’t it funny, but I’ve never heard once of anyone who craves fruits and vegetables! LOL
But instead people tend to crave unhealthy foods, sugar, carbs, salt, chocolate, and cheese.
These quick fixes derail you from your healthy diet. They may give you an energy spike, but an energy low soon follows it and usually leaves you wanting more.
But what causes them, and why?
As you probably already know cravings have very little to do with hunger, but instead they have psychological and biological components.
This short article will reveal the top causes of cravings, giving you a fighting chance to overcome them.
So instead of raiding the biscuit tin or nipping to the local shop for wine, crisps and chocolate we’ll kill the craving in its tracks, satisfy your appetite, and supply sustainable energy that’s nutrient dense.
Here are the top 6 causes of your food cravings
1. Your Hunger
Whatever your weight-loss goals, skipping meals on a regular basis is not a good idea.
Leaving too long between meals and not eating enough will all leave you vulnerable to cravings. Your blood sugar levels will drop so much that you’ll devour anything that gives you an instant high. Don’t allow yourself to get into this predicament. Eat nutrient varied and dense foods that satisfy you for longer at breakfast, lunch and dinner.
In our FREE 7 Day Cravings Killing Guide we show you a easy to prepare breakfast containing lots of Fat and Protein that’ll set you off on the right foot every day, and kill sugar cravings! Yep I did say Fat! And it will help you lose weight!
2. Your Emotions
Depression, feeling low, sadness, anxiety, stress, and poor self-esteem are just a few of the emotions that may prompt you to check out what’s in your fridge.
But remember as the Sufi poet said “this too shall pass” and believe me it will. Food cravings often dissolve and disappear in a short space of time. So try as best you can to take time out, centre yourself, breathe and chose a healthier food and/or do a relaxing pick-me-up activity.
The goal is to distract you long enough until the craving passes while satisfying you at the same time.
3. Drugged From The Inside Out!
Eating high-calorie foods such as complex carbs, sugar, and chocolate increases the production of endorphins in the body. Endorphins are like a human produced drug or opiate that make us feel relaxed.
We also produce them during sleep and exercise. (Hint another way to conquer your cravings!)
When we eat these foods and experience these endorphins, we naturally want more. Think of it like an addict addicted to drugs or alcohol. Carbs, chocolate and sugar, are just as addictive. In fact studies suggest that sugar is more addictive than cocaine! Do not underestimate this.
4. How To Stop Being “Hangry”!
Serotonin also known as the happy hormone is a feel good neurotransmitter. 90% of it is produced in the Gut. This influences our appetite, mood, and digestion.
Eating carbs and sugar increases serotonin giving us a temporary mood high. When our levels are low, our brain and body need a fix such as sugar to bring the levels back up again. Low serotonin levels can be due to a variety of things such as poor gut health, alcohol consumption, depression, stress, and anxiety.
5. Your Gut Reactions
As mentioned above, low serotonin levels are a cause of sugar cravings and your gut is responsible for producing 90% of your body’s serotonin. So it goes without saying that your gut needs to be in tip-top health so that it can absorb nutrients and produce sufficient serotonin.
A healthy gut is dependent on digestive enzymes and good bacteria. Cultivating a healthy, balanced gut can be achieved by eating fermented foods, taking probiotics, as well as implementing other sound gut habits.
Fixing your gut is part of the 7 Day Craving Killing Guide we’ve put together for you. To be clear of food cravings in 7 days or less register for FREE here.
6. Cheesy Hormones
As far as food addictions go, this ones a bit odd.
The protein casein is found in cow’s milk and cheese. I know it sounds weird but a common craving is cheese, and there’s a good reason for that. The digestion of casein results in the production of casomorphins which like endorphins has a drug or opiate-like effect. They make you feel super, but again highly addictive.
Now it’s over to you.